
Rogers Centre - Phase 2
Market
Entertainment Venues, Indoor Advertising, Retail
Location
Toronto, ON, Canada
Services
Installation
Client
SNA Displays
SNA Displays and Trade Sync have collaborated on the newest updates to the digital signage infrastructure at Rogers Centre. Trade Sync completed the entire installation process end-to-end of the displays below:
Field-Level
State-of-the-art fascia video ribbons were added to the home and visitor dugouts. The EMPIRE Exterior displays feature a 3.9 mm pixel pitch and measure 10 inches tall by more than 68 feet long (64 x 5,312 pixels), extending beyond the full length of each dugout. Rogers Centre’s home plate backstop now includes a 3.9 mm video screen built in three sections to match the contours of the wall. It is 2-foot 6-inch tall and 36-foot long. Other field-level signage includes a right field corner club display, a 10 mm screen measuring 6-feet 4-inches tall by 21-feet long (192 x 640 pixels).
Clubhouse and VIP Lounges
New LED displays on the concourse consist of several 1.5 mm BRILLIANT Interior LED video assets in the Blue Jays’ clubhouse and VIP lounges. The Blue Jays’ clubhouse now welcomes guests with an 8-foot tall by 21-foot wide (1,584 x 4,096 pixels) DVLED. The Blueprint Club includes a 10-foot 4-inch tall x 11-foot 9-inch wide (2,016 x 2,304 pixels) main display. The entrance to the upscale VIP area has a new 7-foot x 3′-foot(1,440 x 640 pixels) videoboard. One of the venue’s premium bars, Rogers Banner Club, now includes several video displays as well as a two-way halo. The 1.5 mm Banners Club main display processes 10.8 million pixels at a resolution of 2,016 x 5,376 pixels and measures 10-feet 4-inches x 27-feet 6-inches. It is flanked by two 10 mm video columns approximately 1-foot 6-inches wide x 15 feet tall. The double-sided Rogers Banner Club halo display runs 17 feet on its long side and sports a 1.5 mm pixel pitch.
Locker Room
SNA Displays provided 14 BRILLIANT Interior 1.5 mm screens for three locker rooms within the venue. Ten of the displays are located above player locker bays. All are 2-feet 3-inches tall and range in length from 7-feet 10-inches to 17-feet. All in-bowl and locker room upgrades were in place prior to the start of the 2024 MLB season while some interior areas were more recently updated. Before the 2023 season, SNA Displays added a 124-foot LED ribbon to the stadium’s 200-level fascia.






